Use of Content Marketing to Drive Sales
Well, the days have gone when content marketing was nothing but just a sidekick. Now, content is the king and the impact of Content marketing has been well recognized by most marketers today. And, this is probably the reason why you will see most of the websites have a blog section. In this article, you will see how content drives sales for
your brand and how content marketing is the way to go but first, let us tell you what content marketing is.
Content marketing is a long term strategic approach focused on creating and distributing valuable, relevant and insightful content to attract and, at the same time retain an audience which ultimately, drives profitable customer action. It is basically the foundation of almost every type of online audience interaction. From search and discovery to consideration and on to the conversions, content helps the audience make better decisions and to put it another way “content is anything which adds value to reader’s life”.
There are endless ways through which you can connect to audience and buyer personas, a single piece of content can take so many forms like blog posts, photographs, videos, infographics, tweets etc, are all examples of content.
And to take your content marketing to the next level to generate leads, nurture them and close sales, your content must have a strategic approach, be high-quality, valuable to your audience — and consistent.
By following the guide below, you will have the in-depth information & tips to transform your content marketing strategy in a class all by itself and achieve the results you’re after.
4 Ways to Take Your Content Marketing to the Next Level
• Decide what type of content will bring relevant buyers to your website
If you’d want us to pin down one specific reason about how content marketing drives sales and gives great ROI, then it’s the free organic traffic you get in the long run. And who doesn’t want free traffic flowing onto their website? You never know who is going to be your potential customer. And to bring those relevant buyers to your website, your blog content must share key insights and takeaways that are specific to your industry; connect with your audience through personal examples, anecdotes and a unique tone, all of which will keep things fresh and interesting for your readers.
• Nurture leads with important information
Providing value to your audience is an integral part of a successful content strategy and to nurture your leads here are some tips - Attention-grabbing headline, Features highlighted in bullet points, visually appealing pictures and user-friendly navigation options, testimonials, social media mentions, And finally, the most importantly - Call-to-action button. And when you finally manage to handcraft a piece of content with the above-mentioned
specifics, there’s no doubt you’ll be witnessing a huge number of conversions around the year.
• Identify pain point and give them a solution
When a potential customer is looking for a service, he has a reason as to why he's looking for it. And that’s exactly the pain point you’re going to address with the help of your content. In other words, by understanding the query, and the intent behind those queries, you can build strategies that will directly address it with your content. Okay, let’s assume this scenario. Consider yourself as someone who is looking to grow your brand presence on social media. So, the pain point here is that you need people to engage with your brand. And if your brand is able to address the pain points with a solid solution in your content, then there’s a high chance that the customer will convert and if not, then also he will remember your brand for future purpose. It’s important that you find your customer’s pain points but what’s more important is that you find a way to address them and give them a solution through Content.
• Establish authority through content
Producing quality content for your audience will also help build your authority online, your content should demonstrate your expertise in the respective field and only provide valuable answers to your customer’s questions. And if that happens then your audience is more inclined to trust you and your services. Overall, content marketing is important. But, how can you be successful at it? Write about topics your audience is interested in so they
begin to associate your content with the brand.
However, Content Marketing is not just about creating and distributing content. It requires a strategic approach that allows you to attract and engage with your audience and, eventually, generate profitable ROI.
The above-mentioned pointers will help your brand set a benchmark for itself, moving you closer to understanding customer's buying stages and expectations.
Vijaysur, is a digital marketing agency specialized in branded content, we create and design content that people actively want to share and deliver powerful messages in an entertaining way. Contact us for effective content marketing strategies that is uniquely designed for your brand only or if you want to increase sales and value of your brand through sustainable and long-term traffic without spending too much money.