Influencer marketing in Jodhpur has created a shift in the game of marketing. Till 2015, Influencer marketing was limited only to celebrities and a couple of dedicated influencers but now everything has changed, you can see every other person has become an Influencer.
What is influencer marketing and why you should be leveraging it for your own brand?
Influencer marketing is an excellent way to reach out to your targeted audiences, create increase brand awareness, and boost your marketing ROI.
And all this can happen simply by leveraging the reach of an influencer who has built a large audience over time in a particular niche,
It is a type of social media marketing that uses endorsements and product mentions.
To make you understand the importance of an influencer marketing campaign here’s an example of a very successful campaign.
The ‘LAY’S Smile Deke Dekho’ campaign on Instagram went viral, based on a simple thought that a smile can lead to connections; and LAY’S brings a smile to people’s faces.
Lays shared personalized ‘Smile Deke Dekho’ packages to over 750 influencers across the country by matching their smiles to the different flavor variants, this, in turn, resulted best in grabbing the attention of influencers and their followers.
What made this campaign a game-changer was that it had Ranbir Kapoor and Alia Bhatt as brand ambassadors and when you look at the stats below, it will make sense why influencer marketing is so much in demand.
- By the end of the campaign, there was a total of 185 million impressions and 8.2 million engagements, with 75% of the influencer outreach being completely earned.
- There was a daily average of 8-10 posts of fans posing with LAY’S Smile packs on social media, with more than 1300 social media features for LAY’S.
- Celebrities and influencers posting LAY’S Smile hampers, along with memes and consumer posts, make LAY’S Smile Deke Dekho a part of popular culture.
Why do you need Vijaysur as an influencer marketing agency?
From sponsored posts to barter collaborations to cross-platform campaigns - there are so many ways in which a brand can leverage an influencer for reach and engagement with the audiences.
Vijaysur, The Influencer marketing agency in jodhpur makes it easier for your brand to find and work with influencers. how?
We have a huge database of regional & national influencers and have succeeded in handling and executing such campaigns, but mind you that’s not it, there goes a lot of work behind the scenes like,
- Making campaign structures,
- Identify influencers of your brand niche,
- Optimization and reporting,
- Reviewing the success of the campaign,
- Setting up guidelines,
- Dealing with rates and contracts,
- Managing outreach,
- Reviewing content, and more
As the rise of influential marketing is reaching its peak, it is very important to have a well-targeted marketing campaign. As long as there are social media platforms influential marketing will remain, and the best way to create and execute influencer marketing campaigns is by taking the help of agencies like Vijaysur
Being a digital marketing agency, we connect your brand with influencers, choose appropriate platforms for your product, and figure out the best social media strategy.Here are some tips on Influencer Marketing