What is Moment Marketing?

Seize the moment seize the marketing!!

Back in the days when not everyone was a tech savvy, marketers used to have a hard time managing real time interactions and engagement with their consumers and also it was getting difficult to find new ways to attract customers as the traditional marketing was going downhill. But now that’s not the case, you manage both simultaneously by predicting consumer needs and coming up with the solutions, and all of this is possible with moment marketing.

If you are still wondering what is moment marketing then you have landed on the right place.

Moment Marketing is also referred to as ‘real-time marketing’. It is a marketing strategy to reach out to the right person at the right place and at the right time. Moment marketing is not about product advertisement that interrupts the audience, instead it is an attention-oriented approach, which helps the brands to talk to their audience and connect with them and then accordingly position their product in a subtle way.
Over the time, few Brands like Vijaysur have understood the importance of moment marketing as focusing on large follower base is not the trick, but to have a huge number of engaged audiences is the key. And therefore, are incorporating moment marketing as their main marketing strategy.

Now many people may also think that Moment marketing is an easy thing to do, but it is not as easy as it sounds, it requires efficiency and rapid reaction to a current trend. It requires a lot of brainstorming as to how to create content out of something which has nothing to do with the brand and still make it relatable while tickling your funny bone. But this does not mean that every topical moment will coincide with your brand, the key factor is to take into consideration those things which are relevant to the brand and its core ideology.

Moment marketing in jodhpur has progressed exponentially since 2020 thanks to the lockdown, it has proved to be one of the best ways to reach out to the millennials and once you know how to leverage moment marketing for your brand the right way, you can connect with your consumers and build a community for a wider recall and better engagement ratio. For instance, Netflix leverages its shows & movies to create a moment that is further leveraged by brands.
But for Amul, moment marketing is not a new thing; amul has been doing moment marketing for more than 50 years when nobody even knew what it is. Yes, you heard it right amul is the pioneer in Moment Marketing, and till date, amul’s topical posts are very amusing as Amul has been very creative and witty at the same time with the headlines and has used its iconic “utterly butterly girl” to keep relevancy of their brand.

Vijaysur believes that Moment marketing is not just a trend but is here to stay for a very long time. As a digital marketing agency in jodhpur, we understand how it is important to give the right message to our audience at the right time. Using the power of social media, we know how to make the maximum impact in the micro moment on our customers. And when it comes to our clients, we believe there are no briefs for moment marketing, we take the call on which wave they can ride and make long-term connections and engagement with their customers.
Not everyone can excel in moment marketing but if you have the right digital marketing agency like Vijaysur your brand can surely become more noticeable.