What is inbound marketing?
Let's just admit that nobody likes getting interrupted while watching their favorite show, or waking up to a bunch of emails that are not even relevant. Many of us, especially the young people, hate ads so much that we are paying to avoid them, signing up for ad blockers and subscription services.
These mass marketing tactics are no longer effective as customers are tired of the “one size fits all” approach and now decide for themselves what to buy, whom to buy from and whether they want to be advertised to or not.
Now, this is when inbound marketing in Jodhpur came into the picture, inbound marketing is a marketing strategy that solely focuses on drawing in the attention of your potential customers and audiences instead of interrupting them with irrelevant promotions and content. Instead of bombarding your products and services onto your customers, you focus on creating quality content that pulls people toward your company and product.
Inbound marketing v/s outbound marketing
Outbound marketing is like finding a needle in a haystack, it uses traditional strategies to draw attention from TV commercials, billboards, newspaper etc, which usually interrupts the audience with disassociated ads in the hope that a small percentage of the audience will listen and convert into a customer. So now the question arises, why to even try to buy customers with traditional “outbound marketing” when consumers aren’t even paying attention?
Whereas with inbound marketing, you are the main story, it involves understanding your customers' needs and only then creating content, with the aim of turning them into potential customers this helps to build trust, credibility and loyal relationships with your customers.
Benefits of inbound marketing
Inbound marketing isn’t just about creating brand awareness. It’s about drawing it to the right kind of audience and thanks to keyword targeting, you can answer the questions your audience might be asking for your service or product, with this approach you’re able to attract leads who are genuinely interested in your solutions.
Inbound marketing strategies are holistic; there are so many ways through which vijaysur executes it for your brand
- Attracting visitors to your content
To attract your audience, you need to create relevant and compelling content. So, when your content is aligned with the buyers' interest you naturally attract the traffic that you can convert into leads.
Along with having a great content, you also need to make sure that you optimize your content for search engines so it ranks in front of the right audience at the right time. Quality content and SEO both goes hand in hand as it attract visitors to your website, and the good thing about vijaysur is that we not only create engaging content but we also have expertise in seo as we understand that one simply won’t be as effective without the other.
- Converting visitors into leads & nurturing them
In this step, you engage with your audience, in a way that makes them want to build long-term relationships with you. When using this strategy, tell them about the values your business will provide to them and how they will benefit from it.
- Delight your audience
This step is to ensure that your customers are happy and satisfied with the services/products that you provide. The more you delight your customers, the more they’re likely to leave with great reviews and word-of-mouth. And by this, you ultimately attract more visitors and potential customers to your business.
Data & Attribution are quantifiable
Thanks to the technology, we can now check the algorithms and track if the marketing strategy is effective, it allows us to analyze from the ROI from various parameters. With all the conversions and feedbacks, it makes it easy for a brand to improve their products and services.
It's high time to get started with inbound marketing for your business
When you let Vijaysur handle your inbound marketing strategies, it is not only cost-efficient but we also improve your return on investment (ROI) in the long run as we speak to our clients in a way they want to be spoken to. We delight them, educate them, and engage with them in a transparent way by answering their questions and delivering meaningful experiences.